The Extent to Which the Todays News Media Play a Democratic Role in Essay

The Extent to Which the Todays News Media Play a Democratic Role in Our Society - Essay Example This essay highlights that the media can be referred to as the fourth arm of the government after the parliament, judiciary and the executive due to its role in connecting the society as a whole. In this respect, the media is the fourth pillar of the society. According to the report findings the present news media plays a crucial and democratic role in the society in various ways. These ways are defined depending on the way they impact on the society. Creating Awareness/Informing the Society. The media since its development has been used as a major source of information to the society. Today, it makes people aware of their political, economic and social happenings across the globe. Due to its growing active role in the society it is currently being used as a mirror which shows the citizens the truth and the realities of life. For instance it is through the media that politicians are reminded of their unfulfilled promises to the citizens. Socially, both Television and radio have participated in informing the illiterate people in the society by creating channels in various vernacular languages. This make sure hat even the illiterate are aware of what is happening in the society and take part where necessary , for instance during elections. The news media also makes people aware of social gatherings which are important in channeling their interest to the government hence democracy. The increased technology in the media has also played a democratic role in economic aspects of the society. ... Creating Awareness/Informing the Society. The media since its development has been used as a major source of information to the society. Today, it makes people aware of their political, economic and social happenings across the globe. Due to its growing active role in the society it is currently being used as a mirror which shows the citizens the truth and the realities of life. For instance it is through the media that politicians are reminded of their unfulfilled promises to the citizens. According to Calcutt and Hammond (2011, p132), the today’s news media makes an excessive coverage when there are general elections to help people know the type of politician they would elect to represent them by showing what they have failed in and what they have achieved. Hence most politicians today are on their toes to achieve their goals to avoid being embarrassed to the community. Socially, both Television and radio have participated in informing the illiterate people in the society by creating channels in various vernacular languages. This make sure hat even the illiterate are aware of what is happening in the society and take part where necessary , for instance during elections. The news media also makes people aware of social gatherings which are important in channeling their interest to the government hence democracy. The increased technology in the media has also played a democratic role in economic aspects of the society. For instance the internet has made access to various products at the click of a mouse Liebes and Curran (1998, 28). The individual are also capable of getting information about certain products through advertisements and the internet. It is also through the media where people are made aware of the